The Resiliency of Brick and Mortar in the Philippines
- Karisse Garcia
- Beatrice Quirante
- Janlo de los Reyes
The pandemic has influenced the way we access retail goods, giving prominence to e-commerce whilst challenging the brick and mortar space. As we learn how to live with the pandemic and options are now present, are malls still preferred by the mass, or has preference already shifted to ecommerce? How do mall operators and retailers maneuver the changes in consumer behavior and preference?